Emerging Black Women Agripreneurs’ Experiences in the Digital Era: A South African Perspective

Nonceba Ntoyanto-Tyatyantsi; Sizile Zamandlovu Makola; Babalwa Ceki

doi:10.25159/2663-6689/19296

Authors

Nonceba Ntoyanto-Tyatyantsi University of South Africa https://orcid.org/0000-0002-1231-3755
Sizile Zamandlovu Makola University of South Africa
Babalwa Ceki University of South Africa https://orcid.org/0000-0002-9827-0732

DOI:

https://doi.org/10.25159/2663-6689/19296

Keywords:

emerging farmers, black woman, agripreneurs, digital technologies

Abstract

The purpose of this study was to investigate the challenges and opportunities experienced by emerging black women agripreneurs in using technologies in their farming operations. The study was situated within the interpretivism paradigm and employed the qualitative approach and an exploratory design. The data were collected using in-depth semi-structured interviews using the purposive snowballing sampling technique with 12 emerging black women agripreneurs in three provinces in South Africa. Content analysis was used to analyse the data. The findings indicate that emerging black women farmers face several challenges with acquiring and using technologies in their farming operations. In addition, the women agripreneurs acknowledged and understood the opportunities available in farming when technologies are adopted. The article concludes by proposing initiatives and programmes to enhance technology adoption and access, training and support for these women agripreneurs. These efforts aim to accelerate rural development, promote economic growth and contribute to sustainable agricultural practices.

Author Biographies

Nonceba Ntoyanto-Tyatyantsi, University of South Africa

PhD

Sizile Zamandlovu Makola, University of South Africa

PhD

Babalwa Ceki, University of South Africa

PhD

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